The name Makwa derives from the Algonquinian Ojibwa North American people language /ma(k)kwa/ "bear", (with the /x/to be pronounced like the "ch" of German <Bach> or in Scottish <loch>"lake").

For Makwa founder David Vita, the name has personal associations: he is the founding director of the Massachusetts State representation office in Israel (Massachusetts Indians spoke Algonquin) and his strong analytical approach, can best be characterized as "bearish".

While traditionally, "bears" are viewed as being somewhat pessimistic (expecting securities or markets to fall), the Makwa organization can better be viewed as an organization that is solid, cautious, and looks at all times to optimize growth to provide a maximization of the shareholders wealth. Makwa works from the corporate customers trenches to define, develop, initiate and control the critical steps of the strategy.

Makwa helps corporations make sound business decisions and measure the results. The Makwa approach harmonizes the preparation of change with change itself. The process can best be likened to undergoing surgery and post-operative physiotherapy at the same time: preparation and "ways and means" are consolidated into one seamless process. It's this integrated approach that leads to success — assignments are carried out while managing long-term processes to make lasting changes.

Makwa excels in allocating skills appropriate to a project's specific needs, operating with the direct collaboration of excellent associates.